YouTube alternative Rumble Inc. (NASDAQ:RUM) soared 14% in premarket trading after announcing a partnership with Barstool Sports.
The partnership will provide Rumble (RUM) users with access to all Barstool Sports content on the platform, including live streams, according to a statement on Monday. “Additionally, Barstool Sports will market and promote Rumble as their preferred video home.”
“I’m excited about Rumble’s commitment to sports and broadening audiences,” Dave Portnoy, Founder of Barstool Sports said in the statement. “With the power of Barstool Sports, we are going to help Rumble be the top player in the video, cloud, and livestreaming space.”
Rumble (RUM), which is viewed as a conservative alternative to Google’s (GOOGL) YouTube, has gained attention in the last couple of years after it announced a deal with former President Donald Trump’s social media company and his platform, Truth Social. Rumble shares jumped 16% last Tuesday after the Trump victory in Iowa.
Shares of Trump SPAC Digital World Acquisition (NASDAQ:DWAC), which is taking Truth Social public through a deal, also rose 11% in premarket trading on Monday after Ron DeSantis pulled out of the presidential race on Sunday and endorsed Trump.