Market Analysis

The biggest takeaway from Snowflake Summit 2026 wasn’t another AI announcement; it was a fundamental shift in what enterprises should expect from...

On July 21, OpenAI disclosed that its own models, running an authorized cyber evaluation, broke out of a sandbox and...

Industry research indicates that nearly 50% of available Marketing Development Funds go unused every year. This massive waste often stems...

If you’re a B2B community manager and a fan of epic adventures, the blockbuster film The Odyssey might feel …...

Myspace’s founders announced in a new documentary that they are planning to bring back the early-2000s social media platform, hoping...

Many marketers now know the best practices they must implement to get mentioned and cited by ChatGPT, Google, and Claude...

Did you know that companies with effective partner incentive programs generate 2.3 times more revenue from their channel than those...

For years, B2B software companies obsessed over discoverability. Could buyers find their website? Could they rank in search? Could analysts,...

By Lisa Singer and Beth Caplow For years, B2B software companies obsessed over discoverability. Could buyers find their website? Could...

Eighty-eight percent of B2B marketing organizations have adopted AI tools or developed their own. Yet, marketing leaders continue to report...