Market Analysis

Manufacturers depend on distributors, resellers, dealers, and channel partners to grow revenue and expand into new markets. However, motivating partners...

How much of your bottom line is disappearing into the gaps of manual claim validation every single month? For many...

At AMD’s Advancing AI event in San Francisco, I expected to hear about faster GPUs, next-generation CPUs, AI PCs, and...

The global defense outlook is being shaped by geopolitical tensions, rising military expenditure, technological modernization, and the growing adoption of...

What if your channel partner program could scale its revenue by double digits without adding a single administrative head to...

Agentic software development is lowering the barrier to building applications, but it is also exposing a harder question for technology...

Manufacturers rely on distributors, resellers, dealers, and channel partners to expand market reach and drive revenue. However, maintaining partner engagement...

In 2026, deals with a partner overlay achieve a 3.6 times higher win rate and a 28-day shorter sales cycle,...

Your channel sales strategy isn’t failing because of your partners. It’s failing because of what you can’t see. When partner...

Did you know that 24% of organizations have no idea where their marketing development funds are actually spent? Even more...