Market Analysis

AI is compressing consumer discovery, decision-making, and service into fewer, faster, and increasingly invisible moments. Answer engines and AI agents...

With vendor incentives like ship and debit programs exceeding $600 billion annually in North America, the financial stakes of administrative...

Marketplace platforms no longer represent a single category decision for enterprise buyers. The market is bifurcating into two operating models/enterprise...

Forrester’s Agentic Commerce Framework Guides Your Strategy The Hype Around “Agentic Commerce” Is Deafening — How Real Is It? Yes,...

Targeting falling stocks while the indices keep hitting new records could be a good strategy. What are the criteria for...

From West Africa in 2014 to the Bundibugyo outbreak in DRC and Uganda in 2026, GeoPoll has spent more than...

Ask employees how they feel about AI, and you’ll hear a range of responses: optimism, enthusiasm, uncertainty, and anxiety. Many...

The small modular reactor market, valued at $159.4 million in 2024, is on track to reach $5,179.6 million by 2035,...

Brands leveraging five or more coordinated channels see a 412% higher purchase rate than those using a single channel, yet...

We are happy to announce that The Forrester Wave™: Governance, Risk, And Compliance Platforms, Q2 2026, is now live. We’ve...