Market Analysis

This is the story behind writing Customer Zero Case Study: Optimizely Shows AI Success Requires Operating Model Governance. When I...

To me, the most interesting part of Adobe’s customer zero story is that when AI disrupted how buyers learn, Adobe...

In April 2025, OpenAI announced that it will require its users to complete formal, government-issued, national ID document-based identity verification...

Relying on manual spreadsheets to manage complex channel incentives isn’t just a bottleneck; it’s a direct threat to your bottom...

Deloitte named a forward-deployed engineering (FDE) practice back in December 2025. At the time, it read as a consulting rebrand...

AI agents are delivering measurable business value to CRM operations by closing the gap between data, decision, execution, and results....

For years, enterprise software leaders focused on application transformation. Today, many are discovering that technology procurement may be the bigger...

If over 50% of your revenue flows through indirect channels, why is your partner data still trapped in a manual...

B2B leaders have spent the past few years asking how AI can make their teams more productive. That internal focus must...

As artificial intelligence moves from experimentation to enterprise-wide deployment, sovereignty concerns now touch every layer of the  of the AI...