Market Analysis

Nvidia’s exceptional earnings failed to spark a stock rally. Should this be seen as a warning sign for the most...

Campaigns keep shipping. Dashboards keep glowing. But scratch the surface, and a harder truth emerges: Many teams repeat last year’s...

Manual data entry in channel management leads to error rates as high as 15%. For a scaling organization, these inaccuracies...

At I had the distinct privilege to interview Meredith Winczewski, CMO for industrial automation at Honeywell. It was an engaging conversation that unpacked the transformation she led: shifting...

Publicis Groupe has agreed to acquire data collaboration and identity resolution firm LiveRamp for $2.55 billion in a move aimed...

Back in October of last year, we blogged about Qualtrics’ planned acquisition of Press Ganey Forsta and what that would...

Nvidia reports quarterly results on Wednesday after the closing bell, and once again, the entire market will be watching. A...

Trade promotion marketing plays a critical role in how manufacturers influence distributor behavior, increase product visibility, and accelerate sales. However,...

Did you know that relying on spreadsheets for partner management leads to a 15% error rate in point-of-sale data? Industry...

In my keynote presentation on answer-engine visibility at Forrester’s 2026 B2B Summit in Phoenix, I asked the audience a simple...