Market Analysis

US dollar stays strong despite global stress, supported by solid US economic data. Rising oil prices and uncertainty boost inflation...

Computer Market Research (CMR): The Ultimate Channel Management Compendium PART 1 Table of Contents for Part 1 Introduction to Channel...

If your channel team still spends 20 hours every week manually reconciling spreadsheets to verify rebate claims, you don’t have...

Many organizations still invest heavily in journey mapping without seeing consistent outcomes. CX teams create detailed maps and dashboards, but...

B2B Leaders Aren’t Short On Information — They’re Short On Clarity AI makes it easy to generate answers at scale,...

For 73% of manufacturers, a forecast variance of even 5% is enough to trigger a million-dollar inventory surplus or a...

If your channel data still relies on a patchwork of monthly spreadsheets, you’re likely losing up to 10% of your...

Consumers don’t stand still. And neither can the brands trying to reach them. Attitudes shift, expectations evolve, and new behaviors...

Four major retailers are betting big on wellness this year: Ulta, Target, Amazon and Boots have all made significant forays into wellness in 2026. These moves align closely with signals we’ve identified across...

AI already runs inside most enterprises. Forrester’s Q4 2025 AI Pulse Survey shows that 50% of organizations are piloting agentic...