Market Analysis

Modern video games don’t make you read a manual before you start to play. They drop players into a simulated world, give them simple...

The core question that has consumed analytics and business intelligence leaders for years is, “What is the one best way...

For years, banks have invested in chatbots, virtual assistants, and, more recently, generative AI-powered experiences. Most efforts have focused on...

Two years ago, several of us wrote that Arlington, Massachusetts wasn’t “too small for cybercriminals” after a business email compromise...

The Green Hydrogen Market is emerging as a cornerstone of the global energy transition, supporting decarbonization across industries that are...

The APAC Bio-LNG Market is gaining momentum as governments, industries, and transport operators seek sustainable alternatives to conventional fossil fuels....

Nearly 50% of available Marketing Development Funds (MDF) go unused each year, according to industry data from late 2025. For...

The Workday services market has entered a new phase. Buyers are no longer looking solely for implementation partners that can...

On July 9, SAP reached a settlement with the European Commission that closes an antitrust investigation into SAP’s maintenance and...

Trade promotions help manufacturers increase product visibility, strengthen distributor relationships, and drive incremental sales. However, without a well-defined trade promotion...