Market Analysis

The SATCOM on the Move market is rapidly expanding as demand for reliable communication on mobile platforms grows across defense...

Omnicom enters its first earnings cycle after the IPG acquisition with scale, momentum, and unresolved operational challenges. CMOs should ignore...

Have you ever found yourself at an international airport where the announcements are in an unfamiliar language and gate changes...

Market rotations create both challenges and opportunities. As leadership in the stock market keeps shifting, investors have a window to...

Walmart tops $1 trillion valuation as shares hit record highs. Elevated valuation leaves the stock vulnerable to earnings disappointment. E-commerce,...

Announcing The Forrester Wave™: Commerce Services, Q1 2026 and the upcoming Buyer’s Guide: Commerce Services, 2026 Consumers are becoming accustomed to scanning...

In Forrester’s Partner Ecosystem Marketing Survey, 2026, 75% of partner ecosystem marketing decision-makers reported their overall technology investments will increase...

B2B Summit North America has earned its reputation as the premier event for B2B marketers — not because it’s flashy but because it’s relentlessly useful....

Software stocks have been decimated in recent weeks amid fears surrounding AI. The rapid decline in valuations has created opportunities...

AI is transforming the customer experience landscape. It’s supercharging content creation, powering agents, streamlining service, and optimizing journeys in ways...