Market Analysis

Autonomous Testing Platforms: The Next Frontier In Software Quality The software development world is moving at breakneck speed, fueled by...

Most B2B sales leaders today no longer wonder whether to adopt AI; instead, they’re focused on what adopting AI actually...

Strong buying into US spot Bitcoin ETFs early in the week lifted confidence and pushed prices into the $92,000 to...

I cover smart manufacturing at Forrester, which includes esoteric topics like digital twins, digital product passports, physical or embodied AI...

Wall Street’s Q4 2025 earnings season begins next week, with major banks like JPMorgan Chase (NYSE:), Citigroup (NYSE:), and Wells...

European B2B marketers are heading into the new year with optimism — and a reality check. The market is volatile,...

The still has more rate cuts ahead this year. As rates fall, returns on money market funds and bonds are...

Products Are Evolving To Platforms And Portfolios: Are You Ready?   For years, Forrester’s Portfolio Marketing And Management (PMM) Model has helped vendors bring individual...

Last year, the US stock market was volatile, especially in the first half. Early in the year, President Donald Trump...

Enterprise architecture (EA) is having a moment. After years of being dismissed as slow, rigid, or misaligned with agile ways...