Market Analysis

We’ve been publishing evaluative research at Forrester for over two decades, with a methodology designed to uncover and showcase meaningful...

Why is it important to keep human resources and revenue enablement functions separate when onboarding a new B2B sales hire?...

As we look toward the 2025 holiday season, the retail landscape presents a mixed but evolving picture. While economic uncertainty...

Yesterday’s on private-sector job creation disappointed significantly, showing a loss of 32,000 jobs versus the consensus forecast of a 5,000...

The choice of agentic AI technology for enterprise leaders is best understood as an ecosystem of tech vendors that align...

Increasing consumer marketing complexity, especially in the age of AI, demands more marketing operational discipline. B2C marketing operations requires holistic...

The 10th anniversary of KubeCon + CloudNativeCon North America in Atlanta was both a celebration of progress in the open-source...

FEVS Was Useful. Will An Alternative Survey Fill Data Gaps? The Federal Employee Viewpoint Survey (FEVS) has been canceled for...

Computer Market Research (CMR): The Ultimate Channel Management Compendium PART 1 Table of Contents for Part 1 Introduction to Channel...

The fourth quarter of this year has been a tough period for . Since the start of October, the world’s...