Justin Tse is not your average entrepreneur
Justin Tse is a 25-year-old entrepreneur who has been making videos online for 10 years. When he was a teenager, he saved up for many years to be able to buy his very first iPod, one of Apple’s most iconic products of the 2000s. Justin developed a passion for tech over time, and these days his content covers mainly consumer tech, home technology, cars, and travel campaigns. His channel has over 800K subscribers and 134M views.
During his first few years as a YouTuber, Justin spent all of his free time outside of school working on videos, weekends included. At the time, his content was making exactly $0, but as influencer marketing grew and more and more opportunities lined up for him, he dropped out of school to dedicate 100% of his time to his business.
These days, Justin’s media agency is growing at a sustained pace of about 2x per year. His company creates 80 to 100 videos per year for some of the biggest brands in the world, and in 2022 he flew 120 times for business trips. He spends every single day working on videos for his customers and his YouTube audience, and he’s built a 7-figure business from his passion.
In this article, I will break down Justin’s 5 main income streams through 3 key points:
Leveraging his 7-figure business for real estate acquisitionsCreating passive income opportunities through his contentUsing a real estate/media agency synergy to put together an Airbnb business
The bulk of the content Justin Tse makes is aimed at corporate customers. They come to him to get Justin’s audience to check out their product, and they pay his agency a fee in order to get a spot.
The RPM (Revenue Per Mile, or how much a content creator gets paid for 1,000 views on Youtube) in the tech niche is on the lower end of the spectrum, as opposed to other niches like personal finance.