A great offer makes sales easy, let me show you how
13 hours ago
You’ve made the cold calls. Sent the emails. Built the landing page. Ran the ads. You’ve generated significant interest. Yet, people are still not buying.
Why?
Probably because your offer sucks. And it’s not your fault. Understand this: A great offer makes business easy. Once you’re able to craft and articulate an offer that people can’t refuse, you get to play business on easy mode.
Picture this for a second: Your offer is so irresistible that you never have a client acquisition problem anymore. Everything you do becomes easy. You get to charge way more, provide a better experience, and people advocate for your business.
You can sleep peacefully, knowing that acquiring customers is no longer a concern. Hiring salespeople becomes simple because even novice salespeople can sell your product or service.
The question is, how do you do this? What does a great offer look like? How could I charge more and get even more customers?
If you’re asking these questions, you’re in luck. I’m going to break down the 9 steps to craft an offer so good, your customers will say:
“Shut up and take my money!”
Let’s not waste any more time, time to jump right into the value!
Before we start, I’d recommend getting a pen and some paper. It’s beneficial to write these things down.
Now this may sound rudimentary, but your focus must be on selling what people want, not what you think they want. And sometimes, people don’t want more value. Value is in the eyes of the beholder. I forget who told me this but it has stuck with me ever since:
You may be selling an orange but sometimes people just want the peel..and that’s okay.
With that being said, let’s figure out what your leads want. Truly, what they are starving for.