Is GoPro Stock a Buy, Sell, or Hold in February 2026?

Last year, retail traders on Reddit (RDDT) turned their attention to the beaten-down camera manufacturer GoPro (GPRO). The stock skyrocketed by 73% on July 23, 2025, and continued its upward trend through September 2025. The stock has since cooled off, but its 52-week gains still stand at nearly 15%.

Against this backdrop, should last year’s meme rally weigh on your decision to invest in GPRO stock? Let’s take a look at where GoPro stands at the beginning of 2026.

Founded in 2002 and headquartered in San Mateo, California, GoPro is a technology company known for its innovative action cameras and accessories, designed to capture high-quality video and photos in extreme conditions. The company gained popularity due to its durable, portable, and versatile products, which cater to adventure enthusiasts, athletes, and content creators. Currently, GoPro has a market capitalization of about $163 million.

GoPro’s cameras are most frequently found mounted on helmets, bikes, and surfboards, making them especially appealing to content creators involved in extreme sports or travel. The company’s devices have a user-friendly interface and advanced camera technology.

While GoPro holds a strong position in the camera market in terms of durability and specialized features, it is not a go-to brand for casual shooters. Smartphones have proliferated because they are not only more convenient but also multi-functional and versatile.

Multiple smartphone brands, including Apple (AAPL), Samsung, and Alphabet’s (GOOG) (GOOGL) Google, now offer increasingly sophisticated camera systems, 4K video features, slow-motion capabilities, and advanced image stabilization, which were once the exclusive territory of GoPro.

Last year’s meme rally led to the stock’s spike in 2025. Over the past 52-week period, the stock has gained 14.8%. However, GoPro’s shares have seen better days, as it’s down by 28.4% year-to-date. It is also trading 66.9% lower than its 52-week high of $3.05.