PwC ramps up digital assets work under revised US regulatory environment

Key Takeaways

PwC has shifted its strategy to more actively engage in the crypto space.
The move comes as the Trump administration has embraced crypto through executive orders and policy initiatives aimed at supporting the industry.

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PwC is expanding its digital assets practice in response to regulatory developments under the Trump administration, which have brought greater clarity to the fast-growing sector.

PwC’s US leader, Paul Griggs, told the FT that measures such as the Genius ACT and new SEC rulemaking have given companies confidence to adopt digital assets, opening consulting and audit opportunities that PwC believes it must serve.

He added that tokenization is likely to keep expanding and that PwC needs to be active in that ecosystem.

The Big Four auditor is also advising clients on uses such as stablecoin-based payments, adding partners with specialist expertise, and winning new audit mandates in the sector. Griggs said the firm is seeing a steady increase in opportunities across its audit and consulting businesses.

PwC had early exposure to digital assets through selective initiatives in markets such as Hong Kong and Luxembourg, where individual offices experimented with Bitcoin payments.