The Forrester Wave™: Customer Experience Platforms For Healthcare, Q1 2026: The AI Race Is On, But Pace Is Uneven

Many marketers now know the best practices they must implement to get mentioned and cited by ChatGPT, Google, and Claude...

Did you know that companies with effective partner incentive programs generate 2.3 times more revenue from their channel than those...

By Lisa Singer and Beth Caplow For years, B2B software companies obsessed over discoverability. Could buyers find their website? Could...

Eighty-eight percent of B2B marketing organizations have adopted AI tools or developed their own. Yet, marketing leaders continue to report...

Manufacturers depend on distributors, resellers, dealers, and channel partners to grow revenue and expand into new markets. However, motivating partners...

How much of your bottom line is disappearing into the gaps of manual claim validation every single month? For many...