The MAGS ETF returned 158% since its April 2023 launch but has fallen 4% in 2026 while the S&P 500 gained 8%.
Alphabet, Amazon, Meta, and Microsoft stand out for combining strong cash flows with AI monetization, while Tesla and Apple face steeper growth questions.
Buying the Magnificent 7 as a single basket no longer makes sense, as each stock sits at a different stage of turning AI spending into profit.
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The artificial intelligence boom reshaped the stock market faster than almost any investing trend in recent memory. When OpenAI released ChatGPT in late 2022, investors quickly realized AI wasn’t another speculative technology story — it was becoming the next computing platform.
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Capital flooded into the handful of companies with the chips, cloud infrastructure, software, and balance sheets needed to make AI a reality. Those seven companies — Apple (NASDAQ:AAPL), Microsoft (NASDAQ:MSFT), Nvidia (NASDAQ:NVDA), Amazon (NASDAQ:AMZN), Alphabet (NASDAQ:GOOG), Meta Platforms (NASDAQ:META), and Tesla (NASDAQ:TSLA) — became known as the Magnificent 7.
Yet the nickname wasn’t originally a compliment. It was a warning that just seven stocks were responsible for an outsized share of the S&P 500’s gains. Three years later, the market has become much broader, leaving investors to decide whether buying the group as a whole still makes sense.
From Market Leadership to Market Laggard
The Roundhill Magnificent Seven ETF (NASDAQ:MAGS), launched in April 2023, captured the AI trade almost perfectly. The ETF has returned 158% since inception, nearly double the S&P 500’s roughly 80% gain over the same period. Investors who bought early were rewarded handsomely. Its recent performance, though, changes the story.
Don’t wait: the analyst who called NVIDIA in 2010 just revealed his top 10 AI stocks. See the full list FREE now.
Period
MAGS ETF
S&P 500
Since inception (April 2023)
158%
80%
2 Years
44.0%
36.5%
1 Year
9.0%
16.0%
Year to Date 2026
-4.0%
8.0%
The numbers show momentum has faded. MAGS still edges out the broader market over two years, but it has trailed over the past year and has fallen behind badly in 2026.
Ironically, the same concentration that fueled market gains has become a headwind. Investors no longer view AI as a single trade. Instead, they’re distinguishing between companies building AI infrastructure and those generating meaningful returns from the hundreds of billions of dollars being invested.
Story Continues
Why The Magnificent 7 Are Moving in Different Directions
A year ago, concerns began emerging about whether AI spending could keep climbing indefinitely. Microsoft, Alphabet, Amazon, and Meta have collectively committed hundreds of billions of dollars toward AI infrastructure, while investors increasingly want proof that those investments will translate into higher profits instead of simply larger capital expenditures.
At the same time, each member of the Magnificent 7 faces different challenges.
Tesla is battling slowing electric vehicle demand and rising competition.
Apple continues searching for an AI strategy compelling enough to reignite iPhone growth.
Nvidia remains the dominant AI chip supplier, but investors debate how long today’s extraordinary demand can continue as customers eventually digest their purchases.
Conversely, Alphabet and Meta appear better positioned today than they did a year ago. Both companies continue producing free cash flow or generating substantial growth while integrating AI into businesses that already generate tens of billions of dollars in annual advertising revenue. Amazon also stands out because AWS remains one of the largest beneficiaries of enterprise AI adoption while its retail business continues expanding margins.
That’s the key difference. The Magnificent 7 no longer move in lockstep because their businesses have reached very different stages of AI monetization.
That shift makes owning the entire group less compelling than it was in 2023. MAGS still offers a simple way to gain exposure to many of the world’s highest-quality technology companies, and investors wanting diversified exposure without choosing individual stocks may still find it attractive. But selective investing looks like the stronger approach today.
Alphabet, Amazon, Meta, and Microsoft combine durable cash-generating businesses with AI opportunities that extend beyond selling hardware. Nvidia also remains a long-term leader, although expectations remain high after its historic run. Apple and Tesla face steeper questions about future growth, making them harder to justify as core holdings at current valuations.
Key Takeaway
In short, the Magnificent 7 phenomenon isn’t over — but the era when investors could buy the basket and expect it to dominate the market may be. The AI boom created enormous wealth, and MAGS’ 158% return since launch proves that. The fund’s recent underperformance also shows the market has entered a new phase where execution matters more than excitement.
Ultimately, smart investors may earn better long-term returns by owning the companies with the clearest path from AI investment to AI profits instead of assuming every member of the Magnificent 7 deserves equal weight. The group is still full of exceptional businesses. They’re just no longer one trade.
Don’t wait: the analyst who called NVIDIA in 2010 just revealed his top 10 AI stocks. See the full list FREE now.
