How to Prevent Channel Conflict: The Definitive Guide to Strategic Alignment in 2026
Research from the 2024 Channel Pulse Report indicates that 57% of manufacturers lose critical partner trust because internal sales teams ...
Wednesday, June 24, 2026
Tag: Alignment
Research suggests the likeability drop that many people experience after 60 correlates almost perfectly with an increase in self-reported life satisfaction — which means the trade most people make without realizing it is that they exchange social approval for internal alignment, and the people who notice you’ve changed are almost always the ones who preferred the version of you that prioritized their comfort over your truth
Last week, I disappointed someone I’ve known for thirty years, and I slept like a baby. There was a time ...
Why Alignment Is Your Growth Engine
European B2B marketers are heading into the new year with optimism — and a reality check. The market is volatile, ...
Why B2B CMOs Must Prioritize Product Leader Alignment
In our recent research report, my colleague Lisa Singer and I show why CMOs who prioritize alignment with product leaders ...
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