Tag: B2B

B2B buying and selling dynamics are changing faster than most sales orgs can adapt — yet the fundamental pressure to ...

This year’s B2B Summit comes with an unexpected soundtrack. With The Fray joining as a featured performer, we couldn’t resist reimagining their iconic song “How to Save ...

Both of these things are true: The commerce solutions market continues to evolve, and more vendors that once specialized in ...

Imagine this: you’re building a scheduling tool. If you’re selling to companies, your first real customer is a 40-person agency. ...

Three Realities About B2B Buying Networks  B2B buying is more chaotic than it’s ever been — and buyers feel it. According to Forrester’s Buyers’ ...

B2B Summit North America has earned its reputation as the premier event for B2B marketers — not because it’s flashy but because it’s relentlessly useful. ...

Virtual events aren’t disappearing — but they are transforming. Forrester data shows that while a majority of marketers believe that ...

I’m thrilled to join Forrester as a principal analyst covering B2B marketing strategy. For years, I’ve looked to Forrester for ...

Generative AI may dominate headlines, but when it comes to business buying, social media is shaping the journey in powerful ...

B2B marketers face growing pressure to produce personalized content that truly connects and resonates with buyers, and their organizations need ...