Tag: B2B

The past year has been a volatile one for B2B marketing, sales, and product leaders, characterized by a need to ...

Campaigns keep shipping. Dashboards keep glowing. But scratch the surface, and a harder truth emerges: Many teams repeat last year’s ...

At I had the distinct privilege to interview Meredith Winczewski, CMO for industrial automation at Honeywell. It was an engaging conversation that unpacked the transformation she led: shifting ...

In 2026, enterprise channel management is a data-cleansing discipline, not just a communication portal. If your team is still wrestling ...

Effective B2B AI pricing must balance several goals that often pull in different directions: It needs to reduce buyer risk ...

Monk ai-accounts-receivable contract-to-cash-automation collectons ar automation platform George KurdinOver the past two decades, technology has reshaped nearly every major financial ...

Today’s B2B buying groups are bigger, more networked, and increasingly led by digital natives. In Forrester’s Buyers’ Journey Survey, 2025, 64% ...

B2B Leaders Aren’t Short On Information — They’re Short On Clarity AI makes it easy to generate answers at scale, ...

This week’s news that Oracle eliminated thousands of roles were while accelerating their AI infrastructure spend is being framed as ...

B2B buying and selling dynamics are changing faster than most sales orgs can adapt — yet the fundamental pressure to ...