Tag: B2B

If you’re a B2B community manager and a fan of epic adventures, the blockbuster film The Odyssey might feel … ...

Eighty-eight percent of B2B marketing organizations have adopted AI tools or developed their own. Yet, marketing leaders continue to report ...

To me, the most interesting part of Adobe’s customer zero story is that when AI disrupted how buyers learn, Adobe ...

At B2B Summit North America this spring, Ian Bruce and Kelvin Gee opened their keynote session, “Make Brand + Demand ...

According to our recent research, most B2B marketing leaders (96%) see their function as a strategic partner or the primary ...

Managing returned inventory across multiple locations is no small task. For JCPenney, a fragmented process, inconsistent recovery rates, and limited ...

AI is changing how B2B brand and communications teams invest, operate, and prioritize work. As companies look for practical ways ...

Israeli AI deal workspace for sellers, buyers, and their AI agents Aligned today announced the completion of a $60 ...

If my conversations with B2B leaders reveal anything, it is that we all feel the ground beneath us shifting. Familiar ...

B2B event teams remain under pressure. Budgets are constrained, competition for attendees has intensified, and audience expectations continue to rise. ...