Tag: Forresters

In technology leadership, progress rarely comes from strategy alone. It comes from conversation — comparing approaches with peers, sharing lessons ...

At this spring’s B2B Summit North America, Forrester held its first-ever Future Leaders program — an invitation-only experience designed for ...

If my conversations with B2B leaders reveal anything, it is that we all feel the ground beneath us shifting. Familiar ...

B2B event teams remain under pressure. Budgets are constrained, competition for attendees has intensified, and audience expectations continue to rise. ...

Every organization is accelerating AI adoption. Far fewer are confident in the outcomes it produces. As AI systems become more ...

Every organization is investing in AI. Far fewer are getting business outcomes from it. Forrester’s Customer Experience Index (CX Index™) ...

The past year has been a volatile one for B2B marketing, sales, and product leaders, characterized by a need to ...

Leaders across industries feel the same tension: AI is advancing faster than most organizations can absorb, trust remains fragile, and ...

Marketplace platforms no longer represent a single category decision for enterprise buyers. The market is bifurcating into two operating models/enterprise ...

Open-source models abound. Alibaba’s Qwen3.5 series, DeepSeek-V3, Google’s Gemma models, Meta’s Llama 4 family, Mistral, and too-many-to-count more models on ...